One of the most important steps for a homebuyer in the buying process is the house tour. For most buyers, seeing the property in person and getting a feel for it is the deciding moment of whether they want to proceed with purchasing the property or not. The problem today is that the covid-19 pandemic makes it anywhere between hazardous to impossible to do an in-person tour of the property. So what do you do then? Your best option might be to offer virtual house tours.
In this post, we’ll be talking about the benefits of virtual house tours, why you should make virtual tours a staple of your business even after the covid-19 pandemic is long over, and how to easily set up a virtual house tour for your business.
A virtual house tour is perfect to adopt during the pandemic, it’s a way to give your perspective buyers a look at the property without needing to meet in person. But it’s a tool that also has many advantages outside of the pandemic. Virtual tours are accessible to anyone in the world, meaning your perspective homebuyer doesn’t need to be within driving distance to be shown a property and get a feel for it. Your market is expanded to different cities, different states, and possibly even different countries. Offering house tours online greatly expands your market. Even for your local market, a virtual tour gives you an edge over your competition because your perspective buyer could tour your listed property even in the comfort of their own living room.
There’s a clear advantage to offering virtual house tours, but these advantages only come when the virtual tour is able to convey an accurate feel for the property. A photo gallery is a great start, but it doesn’t give an accurate feel for spacing. So what are some ways to help your perspective buyer get an idea for the spacing and navigation of the property?
The first and easiest method is to create a house tour video right on your cellphone. You can record it yourself or ask a friend to record you, and then you just go through your usual house tour. Be sure to go over as many details about the house as you can, think about what your potential buyer might be curious about, and try to answer their questions without them asking. Also be sure to have the camera look around the house, give the tour room-by-room, but have the camera look around at smaller details too. Try to imagine that the camera is a potential buyer who wants to look at details (the good and the bad) to really understand what the house is like. Also be sure not to cut the video, especially when walking around the house. Your perspective buyer needs to see how navigating the house feels, so recording a walk down the hallway or up the stairs is the best way to convey this feel.
Or if you want to try a different approach to virtual house tours, there are services like Matterport.com or Karencannon.com that allow you to create interactive 360° house tours. You can go through a listing, take 360° photos of different areas, and piece the 360° photos together so your perspective buyer can look around the property. You can also add notes in this tour that the perspective buyers can click on to get more information.
Whatever method you end up going with, offering virtual tours of your listings is a great way to help expand your market and give convenience to your existing market. Good luck out there!